Britain’s Prince Charles has urged big business and the City financiers to invest their trillions to help save the planet by investing in projects that protect the environment.
Speaking to the Evening Standard newspaper, the heir to the British throne said that sustainable but profitable investment was key to combating climate change and preserving biodiversity.
He added: “There are many more people wanting to look for sustainable investment opportunities which would actually direct the money to the most effective things — whether it is regeneration, reforestation, sorting out fisheries and ocean issues to make them more sustainable. Or agriculture and how to rebuild soil fertility, which is completely degraded around most of the world. Because if you can get the soil fertility back again, you can capture carbon much more quickly.”
His intervention comes a month after he set up the Sustainable Markets Council — with the World Economic Forum — bringing together companies, governments and major financial institutions to “transform our market mechanisms to work for, not against, sustainability”.