British maternity chain Mamas & Papas has reached out to administrators as part of an effort to stem losses in a ‘pre-pack’ deal with administrators Deloitte, resulting in six store closures in the UK and dozens of job losses.
The struggling retailer is the second babycare brand to call in administrators this week after rival Mothercare announced the closure of all 79 of its UK stores on Tuesday.
The ‘pre-pack’ deal between company owners Bluegem Capital, which acquired Mamas & Papas in 2014, and administrators Deloitte aims to cut store losses by selling off assets to other companies within the Mamas & Papas Group.
Six unprofitable stores in Aberdeen, Preston, Milton Keynes, Lincoln, Leamington Spa and Fareham have now closed with 73 members of staff losing their jobs.
A further 54 jobs are at risk as the store looks to “review and simplify” operations at its head office in Huddersfield.
The company says its 26 remaining stores will continue to trade as normal and online orders are unaffected by today’s announcement.
Riccardo Cincotta, Executive Chairman of Mamas & Papas, said: “These actions are always difficult but they are also necessary in a challenging market to ensure Mamas & Papas achieves its considerable future potential.
“We remain fully focused on maintaining our position as the UK’s most popular nursery brand.