The Prince of Wales has told leaders that the world is in the midst of a climate crisis, as he announced plans for his own environmental initiative.
Speaking at the World Economic Forum in Davos, Switzerland, he called the effects of climate change the “greatest threats humanity has ever faced” and are “largely of our own creation”
The prince hopes his Sustainable Markets Council – which will bring together leaders from the public and private sectors, charitable organisations and investors – can help to identify ways to rapidly decarbonise the global economy.
Citing his decades of campaigning, he said: “Do we want to go down in history as the people who did nothing to bring the world back from the brink, in trying to restore the balance, when we could have done? I don’t want to.”
He also called for a change in taxes to encourage consumers to make environmentally beneficial decisions.
“It is time to think about how we properly deploy taxes, policies and regulation in a way that catalyses sustainable markets.
“For a transition to take place, being socially and environmentally conscious cannot only be for those who can afford it. If all the true costs are taken into account, being socially and environmentally responsible should be the least expensive option because it leaves the smallest footprint behind.”
The prince was criticised by some for flying to the summit on a chartered plane, before making the two-hour car journey from the airport to Davos in a fully electric Jaguar car.
The royal also meet teenage activist Greta Thunberg in Davos
The 71-year-old Prince has been advocating environmental causes since before Thunberg, 17, was born.
Speaking to CNN after the meeting, he said: “She’s remarkable. She represents one of the main reasons why I’ve been trying to make all this effort all these years because, as I said, I didn’t want my grandchildren to accuse me of not doing something about this in time and of course there they are.
“All her generation, almost my grandchildren if you know what I mean, are all desperate because not nearly enough has happened – we’ve left it so late.”
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